With our recent discussion on marketing games and consoles towards specific genders, such as the Nintendo Knitting machine, the question is brought forward of whether any good is brought from marketing to gender specifics. By marketing to one gender you then seclude the other, for example since the knitting machine is viewed as a female gaming machine, a male would be seen as different for wanting to play with it. This works both ways and can even be seen today in gaming culture in general. Most first person shooters are viewed to have predominantly male player bases. When a female is seen on one of these games the initial reaction is that they are somewhere they don’t belong and they are often secluded or bullied for playing what they enjoy. Also sometimes in these games there is a role that the community forces on to the other gender, which can be seen in overwatch where the community has created this identity for female gamers as support players rather than playing the damage or tank role. Overall by creating these stereotypes and marketing for them the issues are only amplified which is a step back from the direction our society should be heading in reference to gender politics and equality. When companies market for gender the create a divide that doesn’t need to exist.